Privacy Policy

Last updated: February 2026

1. Introduction

Highveld Farms (Pty) Ltd (“we”, “us”, “our”) is committed to protecting the privacy and personal data of visitors to our website. This policy explains how we collect, use, store, and protect your information in compliance with the EU General Data Protection Regulation (GDPR) and the South African Protection of Personal Information Act (POPIA).

2. Data We Collect

We may collect the following personal data when you interact with our website:

  • Contact form data: Name, email address, company name, role, country, and message content submitted via our contact forms.
  • Newsletter subscriptions: Email address provided for our newsletter.
  • Usage data: Anonymised analytics data including pages visited, time spent, and referring sources (collected via privacy-first analytics).

3. How We Use Your Data

  • To respond to partnership enquiries and general questions
  • To send requested product specification documents
  • To deliver newsletter content you have subscribed to
  • To improve our website experience through anonymised analytics

4. Legal Basis for Processing

We process personal data on the following legal bases: (a) consent — when you submit a form or subscribe to our newsletter; (b) legitimate interest — to respond to commercial enquiries and improve our services; (c) contractual necessity — to fulfil partnership or supply enquiries.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 24 months. Newsletter subscriptions are retained until you unsubscribe.

6. Your Rights

Under GDPR and POPIA, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, contact us at info@highveldfarms.com.

7. Cookies

This website uses only essential cookies required for site functionality. We use privacy-first analytics that do not use cookies or collect personally identifiable information. No third-party tracking cookies are used.

8. Third-Party Services

We may use third-party services for analytics (Plausible or Fathom), email delivery (Resend or SendGrid), and hosting (Vercel). These services process data in accordance with their own privacy policies and GDPR-compliant data processing agreements.

9. Contact

For privacy-related enquiries, contact us at info@highveldfarms.com or write to: Highveld Farms (Pty) Ltd, Potchefstroom, North West Province, South Africa.